The next day, March 28, Interzum Guangzhou started and lasted until March 31. It is Asia’s leading event in the woodworking machinery, furniture production, and interior design industry. It was a pleasure to receive customers, partners, and other visitors in our booth and showcase our portfolio of locally manufactured solid color decor papers and print base papers, as well as our imported premium decor paper solutions. At the end of the four days of the fair, our team collected more than 150 visit reports, exceeding their target and bringing relevant insights to our team. “Plenty of customers could be walked through color trends and solutions for their daily business. New contacts have been made, and we look forward to fostering new partnerships and developing a sustainable business,” said Florian Mayer, VP of Sales & Marketing.

The four-day trade show confirmed the intense competition in our industry, both domestically and overseas. That is why, as part of our Group strategy, we have invested significantly in operational excellence, quality standards, and safety measures in our Xingtai plant in China. As a result, Munksjö is now well positioned to pursue further growth opportunities by leveraging its superior assets in a low-cost environment, coupled with Munksjö’s strong brand and technical expertise.